This subject examines case-histories of contemporary Asia Pacific media projects that use an ‘all media’ approach to writing, production, postproduction and distribution of coordinated content versioned for multiple media windows from phones to cinema screens.
Students compare traditionally linear models of project development to iterative and circular models of multimedia development.
Illustrative multimedia case-studies include the Australian sports documentary Storm Surfers and associated online materials from Firelight Productions; a BBC history project Britain from Above linked to Google Earth technologies; and ABC children’s series Dirtgirl mixing animation and live action with sustainable environmental themes.
Assignments focus on developing skills for adapting stories between cultures, and adapting stories between platforms.
Cross-cultural adaptation explores the modernisation of traditional myths for contemporary use from a variety of Asian sources through frames of succinctness, international comprehensibility, and national narrative integrity.
Cross-platform adaptation explores practical issues in adapting closed narrative film stories to open narrative games stories to obtain narrative coherence for both fictive and educational purposes.- Teacher: Guillym Davenport
- Teacher: Fraser Pemberton
This subject develops corporate-level skills in writing scripts for short-form informational videos informed by introductory mass communication theory.
These scripts may be used as a form of public address in government and commercial organisations for training, education, sales, health information, and behavioral change campaigns where measurable audience impact is required.
Aristotle’s model of communication underpins this approach with its public speaking model of speaker, speech, audience, and effect.
The subject has three major assignments including two writing projects and one multinational case-study research and evaluation project.
Assessing case-studies of corporate videos from major Australian and Asian multinational companies, students define the differences between informational and entertainment screenwriting forms through a process of stakeholder identification and prioritisation with client as intermediary.
Learners are then introduced to specialist communication theory models including social media theory in the development of mass media campaigns, the propaganda model and gate-keeping theory for behavioral change screenwriting, and writer-client- decision making process through Fisher’s model of small group communication.
Steps in the practical writing process are attached to John Dewey’s standard agenda model of reflective thinking through a sequence of: problem identification, problem analysis, criteria selection, solution generation, solution evaluation and selection, and solution implementation.
This subject pairs with FTV2011.20cp Film Lab 1 providing a script ready for production. FTV1002.10 Screenwriting 1. This script will promote an innovative Australian product or service to a new market in the Asia Pacific.- Teacher: Guillym Davenport
- Teacher: Fraser Pemberton
This subject examines case-histories of contemporary Asia Pacific media projects that use an ‘all media’ approach to writing, production, postproduction and distribution of coordinated content versioned for multiple media windows from phones to cinema screens.
Students compare traditionally linear models of project development to iterative and circular models of multimedia development.
Illustrative multimedia case-studies include the Australian sports documentary Storm Surfers and associated online materials from Firelight Productions; a BBC history project Britain from Above linked to Google Earth technologies; and ABC children’s series Dirtgirl mixing animation and live action with sustainable environmental themes.
Assignments focus on developing skills for adapting stories between cultures, and adapting stories between platforms.
Cross-cultural adaptation explores the modernisation of traditional myths for contemporary use from a variety of Asian sources through frames of succinctness, international comprehensibility, and national narrative integrity.
Cross-platform adaptation explores practical issues in adapting closed narrative film stories to open narrative games stories to obtain narrative coherence for both fictive and educational purposes.- Teacher: Guillym Davenport
- Teacher: Fraser Pemberton
The UHE FilmLab operates as an in-house production studio, offering students an entrepreneurial internship pathway to practical work experience whilst studying.
Film Lab 1 is a project-driven 20 Credit Point subject that develops productions for external non-profit organisations from initial liaison to production stages. Client organisations include visual and performing arts companies, community welfare groups, and animal welfare groups. Completion of projects occurs in the following semester’s subject Film Lab 2. Projects may be no longer than 5 minutes duration. Producers must include appropriate occupational health and safety plans for all Film Lab productions.
FilmLab 1 also provides a specialist cross-cultural space for visiting filmmakers and industry professionals to provide scheduled specialist seminars in cinematography, music composition, and production management.
In a full or partially negotiated alternative to participation in sponsored Film Lab community projects , students may elect to undertake external internships at this time for approved work-experience with a partner provider for 20 equivalent full time days undertaken within a three-month period. Approved internships may also be conducted in non-teaching periods of the course as they become available.
Approved international external internships are recognisable within this subject, although overseas placements are encouraged to take place in non-teaching periods up to and before the subject’s commencement date.
Internship provider partners are expected to play an active role in developing meaningful and assessable industry learning contracts and outcomes.
- Teacher: Guillym Davenport
- Teacher: Fraser Pemberton